Go out, grab a kid, anyone in Danish Primary school, and ask if they know “Bamses Hjemmeside”. It is simply one of the most visited pages at dr.dk ever, everyone knows about it.
Jeppe and me, stuck our heads together back in the summer of 2004, and agreed that it was sad that DR didn’t have a proper microsite for the old bear that has been around the Danes with his friend Chicken since 1982. A couple of weeks later we convinced DR with our sketches, wireframes and conceptual visions.
The solution is classic, and it sure gives creed among the kids – who anyway beliefs that Bamse made the site himself : )